Cadbury Arabia
Share the goodness within, with Cadbury Dairy Milk
We devised a campaign to build a strong emotional connection with GCC using the
Cadbury global platform of Generosity. Our objective was to continue to build the unique functional credentials
by enhancing the Cadbury product perception in a credible manner.
To portray generosity in the most compelling way and connect to the local audiences, we came up with a story plot portraying someone going the extra mile to help a stranger via a tiny, unexpected act of kindness.
Being generous and hospitable is second nature to Arabs. They believe in going the extra mile to help a stranger comes from the heart. This spirit of goodness flowing from within truly reflects Cadbury Dairy Milk which is made with 1.5 cups of milk and the best quality cocoa for that rich chocolate taste. It’s the chocolate filled with goodness, that helps to embrace the uniqueness in each other and celebrate our differences.
